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	<title>Reff &#187; Uncategorized</title>
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		<title>The Real Life Social Network v2</title>
		<link>http://www.refford.com/2010/07/the-real-life-social-network-v2/</link>
		<comments>http://www.refford.com/2010/07/the-real-life-social-network-v2/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 16:57:09 +0000</pubDate>
		<dc:creator>Reff</dc:creator>
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		<category><![CDATA[google]]></category>
		<category><![CDATA[paul adams]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.refford.com/?p=132</guid>
		<description><![CDATA[Posted by Paul Adams, Senior UX researcher at Google.
The Real Life Social Network v2
View more documents from Paul Adams.





		
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			<content:encoded><![CDATA[<p>Posted by <a href="http://www.slideshare.net/padday" target="_blank">Paul Adams</a>, Senior UX researcher at Google.</p>
<div id="__ss_4656436" style="width: 477px;"><strong style="display: block; margin: 12px 0 4px;"><a title="The Real Life Social Network v2" href="http://www.slideshare.net/padday/the-real-life-social-network-v2">The Real Life Social Network v2</a></strong><object id="__sse4656436" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="477" height="510" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/doc_player.swf?doc=vtm2010-100701010846-phpapp01&amp;stripped_title=the-real-life-social-network-v2" /><param name="name" value="__sse4656436" /><param name="allowfullscreen" value="true" /><embed id="__sse4656436" type="application/x-shockwave-flash" width="477" height="510" src="http://static.slidesharecdn.com/swf/doc_player.swf?doc=vtm2010-100701010846-phpapp01&amp;stripped_title=the-real-life-social-network-v2" name="__sse4656436" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">documents</a> from <a href="http://www.slideshare.net/padday">Paul Adams</a>.</div>


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		<title>Social Media Day 2010 Boston photos</title>
		<link>http://www.refford.com/2010/07/social-media-day-2010-boston-photos/</link>
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		<pubDate>Thu, 01 Jul 2010 10:15:13 +0000</pubDate>
		<dc:creator>Reff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.refford.com/?p=128</guid>
		<description><![CDATA[Great night at the Seaport Hotel. Big thanks to Joselin Mane (@joselinmane) for organizing the Boston event.  And special thanks to the presenters who shared their insights.
(Photos also posted on Flickr)
Another great product from Cincopa Send Large Files. Also will help with your nocturnal panic attacks.


document.getElementById("_cp_widget_4c528392375ff").innerHTML='';


cp_load_widget("%5Bcincopa+10654863%5D", "_cp_widget_4c528392375ff");







		
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			<content:encoded><![CDATA[<p>Great night at the Seaport Hotel. Big thanks to <a href="http://joselinmane.com/" target="_blank">Joselin Mane</a> (@joselinmane) for organizing the Boston event.  And special thanks to the presenters who shared their insights.</p>
<p><em>(Photos also posted on <a href="http://www.flickr.com/photos/jrefford/sets/72157624398095234/" target="_self">Flickr</a>)</em><br />
<div id="_cp_widget_4c5283923953e"><img alt="Powered by Cincopa WordPress plugin" src="http://www.cincopa.com/wpplugin/runtime/loading.gif" style="border:0;"/>Another great product from Cincopa <a href="http://www.cincopa.com/mediasend/start.aspx">Send Large Files</a>. Also will help with your <a href="http://www.end-your-panic-attack.com/">nocturnal panic attacks</a>.
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		<title>Cognitive drift</title>
		<link>http://www.refford.com/2010/06/cognitive-drift/</link>
		<comments>http://www.refford.com/2010/06/cognitive-drift/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 11:27:02 +0000</pubDate>
		<dc:creator>Reff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[chapman]]></category>
		<category><![CDATA[cognitive drift]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[mayeux]]></category>
		<category><![CDATA[multi-tasking]]></category>
		<category><![CDATA[superfreakonomics]]></category>
		<category><![CDATA[uni-tasking]]></category>
		<category><![CDATA[Wired]]></category>
		<category><![CDATA[wsj]]></category>

		<guid isPermaLink="false">http://www.refford.com/?p=122</guid>
		<description><![CDATA[Listening to the SuperFreakonomics audio book I heard a term today that was new to me &#8211; &#8220;cognitive drift&#8221;.  The authors used the term to describe our tendency to lose focus on what we&#8217;re doing.  For example, when we&#8217;re looking at a website that is taking too long to use.  
A person using a computer experiences “cognitive [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.refford.com/wp-content/uploads/2010/06/Anachrome_Aviator+_3D_glasses.jpg"><img class="alignright size-medium wp-image-123" title="Anachrome_Aviator+_3D_glasses" src="http://www.refford.com/wp-content/uploads/2010/06/Anachrome_Aviator+_3D_glasses-300x170.jpg" alt="" width="300" height="170" /></a>Listening to the <a href="audio book " target="_blank">SuperFreakonomics</a> audio book I heard a term today that was new to me &#8211; &#8220;cognitive drift&#8221;.  The authors used the term to describe our tendency to lose focus on what we&#8217;re doing.  For example, when we&#8217;re looking at a website that is taking too long to use.  </p>
<blockquote><p><em>A person using a computer experiences “cognitive drift” if more than one second elapses between clicking the mouse and seeing new data on the screen.  If ten seconds pass, the person’s mind is somewhere else entirely.  That’s how medical errors are made.<br />
Levitt and Dubner, <strong>Superfreakonomics</strong></em></p></blockquote>
<p><a title="Posts by Randy Mayeux" href="http://ffbsccn.wordpress.com/author/randy1116/">Randy Mayeux</a> wrote a good <a href="http://ffbsccn.wordpress.com/2009/11/29/about-that-multi-tasking-expertise…/" target="_blank">post </a>about the topic already so I won&#8217;t reinvent the wheel, but take a look.  There have also been good articles in the <a href="http://on.wsj.com/bLWF0W" target="_blank">WSJ </a>and in <a href="http://www.wired.com/wiredscience/2009/08/multitasking/" target="_blank">Wired </a>magazine on related topics.  A <a href="http://www.kieranchapman.net/" target="_blank">friend </a>recommended <a href="http://www.guardian.co.uk/lifeandstyle/2010/may/22/multitaking-unitasking-aj-jacobs" target="_blank">this </a>article to me and I pass it along to you.</p>
<p><strong>Are any of you working on focusing and &#8220;uni-tasking&#8221;?  Any success stories out there?</strong></p>
<p style="text-align: right;"><em>image sourced from </em><a href="http://commons.wikimedia.org/wiki/Special:Contributions/3dnatureguy" target="_blank"><em>creativecommons</em></a></p>


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		<title>Making your corporate website relevant</title>
		<link>http://www.refford.com/2010/06/making-your-corporate-website-relevant/</link>
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		<pubDate>Wed, 02 Jun 2010 21:24:16 +0000</pubDate>
		<dc:creator>Reff</dc:creator>
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		<guid isPermaLink="false">http://www.refford.com/?p=121</guid>
		<description><![CDATA[Great presentation showing a logical progression (or options) of social integration with a corporate site.
Making your Corporate Website Relevant
View more presentations from Jeremiah Owyang.





		
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			<content:encoded><![CDATA[<p>Great presentation showing a logical progression (or options) of social integration with a corporate site.</p>
<div id="__ss_4156731" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Making your Corporate Website Relevant" href="http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant">Making your Corporate Website Relevant</a></strong><object id="__sse4156731" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=gilbanemay18-100519103230-phpapp02&amp;stripped_title=making-your-corporate-website-relevant" /><param name="name" value="__sse4156731" /><param name="allowfullscreen" value="true" /><embed id="__sse4156731" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=gilbanemay18-100519103230-phpapp02&amp;stripped_title=making-your-corporate-website-relevant" allowscriptaccess="always" allowfullscreen="true" name="__sse4156731"></embed></object></div>
<div style="padding: 5px 0 12px;">View more presentations from <a href="http://www.slideshare.net/jeremiah_owyang">Jeremiah Owyang</a>.</div>


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		<title>The Social Media Anxiety Epidemic</title>
		<link>http://www.refford.com/2010/04/the-social-media-anxiety-epidemic/</link>
		<comments>http://www.refford.com/2010/04/the-social-media-anxiety-epidemic/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 17:43:26 +0000</pubDate>
		<dc:creator>Reff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.refford.com/?p=115</guid>
		<description><![CDATA[In the past two months I&#8217;ve seen an anxeity at both technical and marketing conferences.  Many attendees share a similar affliction &#8211; Social Media Anxiety.  People fear that they are behind the social media curve.  They fear their competitors are ahead of them and that they are in &#8220;catch up&#8221; mode.  Conference dinner discussions continue to center on, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.refford.com/wp-content/uploads/2010/04/Sm-bandwagon.jpg"><img class="alignright size-full wp-image-116" title="bandwagon" src="http://www.refford.com/wp-content/uploads/2010/04/Sm-bandwagon.jpg" alt="" width="413" height="323" /></a>In the past two months I&#8217;ve seen an anxeity at both technical <span style="text-decoration: underline;">and</span> marketing conferences.  Many attendees share a similar affliction &#8211; Social Media Anxiety.  People fear that they are behind the social media curve.  They fear their competitors are ahead of them and that they are in &#8220;catch up&#8221; mode.  Conference dinner discussions continue to center on, &#8220;what is your social media strategy?&#8221; </p>
<p>While we may be at different levels of social media awareness, no one has a lock on &#8220;what to do&#8221; &#8211; things are moving too fast.  Social media continues to morph and we&#8217;re all in catch up mode &#8211; always.  New technology keeps popping up and we continue to evaluate and make go/no-go decisions.  For example, how many people have figured out how to leverage Foursquare/Gowalla/Yelp for their brand?</p>
<p>Don&#8217;t freak.  Don&#8217;t fear. Do&#8230;</p>
<ol>
<li>Define your social media goals focusing on listening and message</li>
<li>Put together your social media team</li>
<li>Define your strategy</li>
<li>Try, test and measure</li>
<li>Keep adapting</li>
</ol>


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		<title>spiral staircase</title>
		<link>http://www.refford.com/2010/03/spiral-staircase/</link>
		<comments>http://www.refford.com/2010/03/spiral-staircase/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 16:00:18 +0000</pubDate>
		<dc:creator>Reff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[leftoverfoodie]]></category>
		<category><![CDATA[self improvement]]></category>

		<guid isPermaLink="false">http://www.refford.com/?p=112</guid>
		<description><![CDATA[My friend n*wrote a great  post recently about how he&#8217;s worked tremendously hard over the past year to start a new career.  While his new career is rewarding (and humbling) he finds himself, one year later, confronting some of the same challenges that led him to embark on a new path a year ago. 
How many [...]]]></description>
			<content:encoded><![CDATA[<p>My friend <a href="http://theleftoverfoodie.typepad.com" target="_blank">n*</a>wrote a great  <a href="http://theleftoverfoodie.typepad.com/the_leftover_foodie/2010/03/one-year-ago-a-look-back-on-a-lifedefining-decision-that-my-feet-and-lower-back-wish-i-could-take-ba.html" target="_blank">post</a> recently about how he&#8217;s worked tremendously hard over the past year to start a new career.  <a href="http://www.refford.com/wp-content/uploads/2010/03/Spiralstairs_thumb09.jpg"><img class="size-full wp-image-113 alignright" title="Spiralstairs_thumb09" src="http://www.refford.com/wp-content/uploads/2010/03/Spiralstairs_thumb09.jpg" alt="" width="320" height="320" /></a>While his new career is rewarding (and humbling) he finds himself, one year later, confronting some of the same challenges that led him to embark on a new path a year ago. </p>
<p>How many times do we try new things only to find ourselves in a marginally better situation?   To be clear the new situation is better, but often not dramatically so.  Myself, I&#8217;ve dedicated mounds of cash and thousands of hours in the last two years furthering my education.  As a result, I&#8217;ve gotten a new job (which I love!) but I&#8217;m still propelled and anchored by who I am.  No better, no worse. </p>
<p>We aim high, perhaps fall a little short.  Then we take our sights and aim high again.  It&#8217;s the American way.  Is this a profound truth?  Or an excuse for a fourth place finish?</p>
<p>Through these confusing thoughts, an image started to come into mind.  Those of us who are motivated to change, to be something new and better, are climbing a spiral staircase.  We&#8217;re taking these steps looking to find our way upward to the <em>new</em> and the <em>better</em>.  As we climb, we sometimes rest and take stock of our progress.  We look back down we see that we&#8217;re still really not much farther than we were.  In fact we may have walked in a circle, but it&#8217;s not a circle &#8211; it&#8217;s a spiral.  Our fantastic flights often don&#8217;t take us to new places but to new and better versions of today. </p>
<p>So I&#8217;ll continue reading books like <a href="http://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591843162/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1268753256&amp;sr=8-1" target="_blank">this </a>and <a href="http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1268753289&amp;sr=1-1" target="_blank">this</a> and I&#8217;ll keep climbing.  As for n*, you should eat his food &#8211; it&#8217;s damn fine cuisine.</p>


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		<item>
		<title>Portal sourcing diagram</title>
		<link>http://www.refford.com/2010/03/portal-sourcing-diagram/</link>
		<comments>http://www.refford.com/2010/03/portal-sourcing-diagram/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 17:56:33 +0000</pubDate>
		<dc:creator>Reff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[gartner]]></category>
		<category><![CDATA[gartnerpcc]]></category>
		<category><![CDATA[liferay]]></category>
		<category><![CDATA[pcc]]></category>
		<category><![CDATA[sharepoint]]></category>

		<guid isPermaLink="false">http://www.refford.com/?p=109</guid>
		<description><![CDATA[Lots of discussion on the cloud and open source (liferay), here&#8217;s how I&#8217;m seeing the tradeoffs this morning.  Please critique in your comments.






		
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			<content:encoded><![CDATA[<p>Lots of discussion on the cloud and open source (liferay), here&#8217;s how I&#8217;m seeing the tradeoffs this morning.  Please critique in your comments.</p>
<p><a href="http://www.refford.com/wp-content/uploads/2010/03/spectrum1.jpg"><img class="aligncenter size-large wp-image-111" title="spectrum" src="http://www.refford.com/wp-content/uploads/2010/03/spectrum1-1024x764.jpg" alt="" width="619" height="499" /></a></p>


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		<title>Tweeting/blogging from Gartner PCC</title>
		<link>http://www.refford.com/2010/03/tweetingblogging-from-gartner-pcc/</link>
		<comments>http://www.refford.com/2010/03/tweetingblogging-from-gartner-pcc/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 18:38:50 +0000</pubDate>
		<dc:creator>Reff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[gartner]]></category>
		<category><![CDATA[gartnerpcc]]></category>
		<category><![CDATA[pcc]]></category>

		<guid isPermaLink="false">http://www.refford.com/?p=108</guid>
		<description><![CDATA[Just a heads up that I will be at Gartners Portals, Content &#038; Collaboration Summit in lovely downtown Baltimore.  
You&#8217;re welcome to follow my tweets live.
If the mood strikes, I may also ustream.
If you&#8217;re there too let&#8217;s collaborate on a pint of beer.





		
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			<content:encoded><![CDATA[<p>Just a heads up that I will be at <a href="http://www.gartner.com/it/page.jsp?id=1216614">Gartners Portals, Content &#038; Collaboration Summit </a>in lovely downtown Baltimore.  </p>
<p>You&#8217;re welcome to follow my <a href="http://twitter.com/iamreff">tweets </a>live.</p>
<p>If the mood strikes, I may also <a href="http://www.ustream.tv/channel/jrefford">ustream</a>.</p>
<p>If you&#8217;re there too let&#8217;s collaborate on a pint of beer.</p>


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		<title>Linchpin &#8211; MATTER</title>
		<link>http://www.refford.com/2010/02/linchpin-matter/</link>
		<comments>http://www.refford.com/2010/02/linchpin-matter/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 13:35:49 +0000</pubDate>
		<dc:creator>Reff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Linchpin]]></category>
		<category><![CDATA[Seth Godin]]></category>

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		<description><![CDATA[Inside book cover art of Seth Godin's Linchpin]]></description>
			<content:encoded><![CDATA[<div class="mceTemp mceIEcenter" style="text-align: left;">
<div class="mceTemp mceIEcenter" style="text-align: left;">I&#8217;ve just started reading Seth Godin&#8217;s Linchpin.  Not sure how I feel about the book yet.  I like the concepts, but I don&#8217;t feel &#8220;boxed in&#8221; the way his audience is supposedly feel&#8217;s so I&#8217;m not certain the book will resonate with me as strongly.  One thing that I <strong><span style="text-decoration: underline;">LOVE</span></strong> is the inside cover art.  The moment I saw it I knew it I had to share it.  I love the attention to detail.  I love the craftmenship.   I love the originality.  I love the humanity&#8230;..so I decided to take a picture.  Only then did I see it&#8217;s hidden message, &#8220;MATTER&#8221;.  Fantastic!</div>
<div class="mceTemp mceIEcenter"> </div>
<div id="attachment_105" class="wp-caption alignleft" style="width: 628px"><a href="http://www.refford.com/wp-content/uploads/2010/02/linchpin.jpg"><img class="size-large wp-image-105" title="linchpin book cover inside art" src="http://www.refford.com/wp-content/uploads/2010/02/linchpin-1024x764.jpg" alt="" width="618" height="459" /></a><p class="wp-caption-text">linchpin book cover inside art</p></div>
</div>
<div class="mceTemp mceIEcenter" style="text-align: left;"> </div>
<div class="mceTemp mceIEcenter" style="text-align: left;"> </div>


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		<title>Favorite innovation quotes</title>
		<link>http://www.refford.com/2010/02/favorite-innovation-quotes/</link>
		<comments>http://www.refford.com/2010/02/favorite-innovation-quotes/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 17:33:45 +0000</pubDate>
		<dc:creator>Reff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Babson]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[quotes]]></category>

		<guid isPermaLink="false">http://www.refford.com/?p=102</guid>
		<description><![CDATA[On creating an innovative culture, &#8220;enlightened trial and error succeeds over the planning of the lone genius” – IDEO mantra 
 
On organizational change, &#8216;help the wounded, but shoot the stragglers&#8216; – classmate, Doug McElhaney 
 
&#8220;If you’re not in the jungle, you’re not going to know the tiger.&#8221; – from the Art Of Innovation 
 
On finding innvoation, “If I [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 9pt; font-family: Arial;">On creating an innovative culture, &#8220;<em><strong>enlightened trial and error succeeds over the planning of the lone genius</strong></em>” – IDEO mantra</span> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 9pt; font-family: Arial;">On organizational change, &#8216;<strong><em>help the wounded, but shoot the stragglers</em></strong>&#8216; – classmate, Doug McElhaney</span> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 9pt; font-family: Arial;">&#8220;<strong><em>If you’re not in the jungle, you’re not going to know the tiger.</em></strong>&#8221; – from the <em>Art Of Innovation</em></span> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 9pt; font-family: Arial;">On finding innvoation, “<strong><em>If I had asked my customers what they wanted, they’d have said a faster horse</em></strong>” – Henry Ford</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 9pt; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 9pt; font-family: Arial;">On commitment to innovation, </span><span style="font-size: 9pt; font-family: Arial;">“<em><strong>I have not failed.<span style="mso-spacerun: yes;">  </span>I have merely found ten thousand ways that won’t work</strong></em>” – Thomas Edison</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 9pt; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 9pt; font-family: Arial;"><span style="font-size: 9pt; font-family: Arial;">On defeating devil’s advocates &#8211; “<strong><em>focus on promise, not imperfections</em></strong>” – from <em>Ten Faces of Innovation</em></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 9pt; font-family: Arial;"><span style="font-size: 9pt; font-family: Arial;"><em> </em></span></span></p>
<h1 class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 9pt; font-family: Arial;"><span style="font-size: 9pt; font-family: Arial;">What are your favorite quotes?</span></span></h1>


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