Marketing Technology

5 Marketing Technology stories you might have missed 5-12-12

iamreff — Sat, 12 May 2012 10:18:26 +0000

Marketing Technology 5

Marketing Technology Stories you might have missed

MT5 Edition: #37

Stories This Week: Google+ broadcast hangouts, historic smart phones adoption, best inbound marketing tactics, last minute Mothers Day ideas.

1. Google+ Hangouts On Air: broadcast your conversation to the world

[GoogleBlog]

My Take: Everyone is a publisher now. I’d love to start a regular Marketing Technology show (if I had the time) or join someone else’s show.

2. Are Smart Phones Spreading Faster than Any Technology in Human History?

[MIT] Today’s technology scene seems overheated to some. Apple is the most valuable company on earth. Software apps are reaching tens of millions of users within weeks. Major technology names like Research in Motion and Nokia are being undone by rapid changes to their markets. Underlying these developments: the unprecedented speed at which mobile computers are spreading.

My Take: In terms of adoption, smart phones are right up there with television. Think about what television technology did to culture. That’s what’s happening now with smart phones. You are living it.

Most Valuable Inbound Resources

3. What Are The Most Valuable Inbound Lead Sources?

[MarketingSherpa] Nearly 95% of marketers report that SEO has become more important as an inbound marketing lead source.

My Take: What’s interesting is the importance of SEO in face of the changing nature of SEO. Google keeps adjusting search in ways meant thwart search engineering. It’s becoming harder and harder to “monkey around” with search results. Still, Marketers can ensure their digital properties are engineered to attract the right viewers.

4. Engaging Your Ultra-Connected Customers

[Forrester] Forrester defines the “Ultra-Connected Customer as someone who:

Owns and uses at least 3 data connected devices
Accesses the Internet multiple times per day
Goes online from multiple physical locations (for example: home, work, in the car, and at the mall)

My Take: This always brings me back to Malcom Gladwell’s book Tipping Point. You need a strategy for activating your Mavens and Connectors.

(affiliate link)

5. Mother’s Day: 10 Digital Gifts for Last-Minute Shoppers

[Mashable] Some of you still haven’t got mom something yet. The internet can bail you out.

My Take: Some interesting ideas, except for sending money via PayPal on Facebook. “Mom, I love you. Here’s $20.”

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5 Marketing Technology stories you might have missed 5-5-12

iamreff — Sat, 05 May 2012 07:14:33 +0000

Marketing Technology 5

Marketing Technology Stories you might have missed

MT5 Edition: #36

Stories This Week: Showrooming Wars, comparing cloud storage options, Who Googled you?, iPhone kicking Android ass, the Mobile-first imperative.

1. Target, Unhappy With Being an Amazon Showroom, Will Stop Selling Kindles

[NewYorkTimes] Target, signaling its growing irritation with its rival Amazon, announced on Wednesday that it would stop selling Amazon’s Kindle e-readers.

My Take: I touched on “Showrooming” back in January. We’re going to see more battles as bricks and mortar stores move online and online stores move into physical spaces.

2. Dropbox, Google Drive, SkyDrive or…

[LifeHacker] With Google and Microsoft announcing their file sharing services to compete with Dropbox and Box.net, this comparison sheet should come in handy.

File Sync Comparison

3. Who Googled You? This Website Knows

[Mashable] BrandYourself.com helps you manage your person SEO and yes, it can tell you who Googled you. BUT there are tradeoffs that can impact your personal branding.

My Take: BrandYourself.com has good SEO tips. I found useful advice on how to improve my personal SEO efforts; HOWEVER, I dislike how it suggests beefing up a profile page on BrandYourself as a positive measure. For me I’m more interested in focusing my SEO efforts to drive traffic to my owned properties, not their website.

If you want to know who is Googling you, you have to sign up for a premium service. And what they are really going to tell you is who visited your BrandYourself profile – which to me is a bit dodgy.

4. Android Is Either “Winning” Because Apple Is Letting It, Or Losing

[TechCrunch] This Op-Ed piece by MG Siegler revisits what’s happened since the iPhone became available on carriers not named AT&T.

My Take: Not everyone is into the mobile platform wars, but it has been interesting to see iPhone surging since it’s become more broadly available. Kudos to MG for taking the time to respond to so many angry comments on the post.

5. Why You Need A Mobile First Approach NOW

[LiesDamnedLies&Statistics] An agency makes the case that organizations need to think mobile first in order to stay ahead of the growth of mobile channels.

My Take: It’s amazing how fast Marketing is changing. So many companies are still learning to think digital first, will they adapt fast enough to remain relevant to their customers?

Mobile Growth

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Clickilicious – Top Clicks in April

iamreff — Tue, 01 May 2012 14:19:29 +0000

Feature photo credit: basketman

5 Marketing Technology stories you might have missed 4-28-12

iamreff — Sat, 28 Apr 2012 09:06:42 +0000

Marketing Technology 5

Marketing Technology Stories you might have missed

MT5 Edition: #35

Stories This Week: twitter is bigger than you think, changes in marketing/ad spending, data into dollars, Google Drive, Kickstarters Dark Side

1. Why Twitter Is Bigger Than You Think

[BrandSavant] While only 10% of Americans use Twitter, 44% HEAR ABOUT TWEETS EVERYDAY.

My Take: This supports the idea that while facebook is the key platform for reaching consumers, Twitter is a great place for reaching influencers.

Change In Spending in Ad/Marketing

2. Marketers Leverage a Mix of Tools and Tactics

[eMarketer] US marketing professionals are leveraging more tools as they embark on each new individual campaign or program, and social media is taking a larger role in terms of spending and usage.

My Take: These survey highlights the need for Marketers to continue to raise their digital IQ. Are you shifting your Marketing dollars from traditional to digital?

3. Five Companies Turning Your Data Into Dollars

[Gigaom] Check out these five companies that are making money with consumer data.

My Take: I realize that on Facebook you are the product. Hey, it’s a free service and in return for the free service you are giving up your data (interests, behaviorial, purchasing intent). But explain to me why companies that sell services and products to consumers get to make extra revenue off of consumer data? Why doesn’t the consumer get a cut?!?

4. Introducing Google Drive

[Google]

My Take: Tell me if you’ve heard this one before…. a startup up launches and does something very well (dropbox, box.net) and then incumbents (Google Drive, Microsoft Skydrive) rush to copy the features?

The Dark Side

5. Kickstarter’s Dark Side

[BostInno] Interesting story of how a $37K kickstart provided only $4K in funding.

My Take: This example highlights that many/most/some entrepreneurs don’t have a sufficient business background to estimate the costs associated with operating and marketing a new company.

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Regulated Social

iamreff — Tue, 24 Apr 2012 02:01:57 +0000

Regulated Social

Presentation given to Bentley’s graduate eMarketing course.April 24, 2012. As with all my social content, it does not reflect the opinions of my employer.

Regulated Social

View more presentations from John Refford

Featured photo credit: Freedigitalphotos

5 Marketing Technology stories you might have missed 4-21-12

iamreff — Sat, 21 Apr 2012 11:00:44 +0000

Marketing Technology 5

Marketing Technology Stories you might have missed

MT5 Edition: #34

Stories This Week: mobile wallet adoption, klout brand pages, Instagram ushers in new era, the fifth screen, Path isn’t the next Instagram

1. Pew: 65% of Experts Say Most People Will Adopt Mobile Payments By 2020

[VentureBeat] There’s a lot of smart minds looking at how to facilitate purchases using a smart phone instead of a credit card.

My Take: If you click through and review the Pew study, you’ll see the factors believed to stall the adoption of the mobile wallet: device fragmentation, security concerns and industry adoption. Still, I think 8 years is a relatively long time in technology and I expect innovation will hasten the adoption. There’s too much value on both sides of the mobile transaction to slow down the trend. Customers will benefit from specials and coupons; brands will enjoy the ability to market to customers at the moment of purchase intent.

2. Klout Launches Brand Pages To Help Companies Engage Influencers

[BrandChannel] Brand Squad pages offer three benefits to marketers: the reveal of top influencers associated with a brand or topic; a showcase for content; and another burgeoning platform (beyond Facebook, Twitter, Pinterest) for brands to reward social media influencers with exclusive perks.

Example: Red Bull Brand Page

My Take: On the whole I think this is a positive development. There seems to be a good value exchange between the brand and the consumer. The brand page doesn’t currently provide for engagement between the brand and consumer, but perhaps it’s not intended to.

Red Bull Klout Page

3. It’s Not About Instagram — It’s About Mobile

[TechCrunch] The author says some incredible stuff:

Web 2.0 is over. Instagram is the Netscape IP of the new era. Mobile or death.

My Take: For me, there’s still a lot of uncertainty going on: Are we in another tech bubble? Was Instagram a bargain? Did Facebook buy Instagram to keep it out of the hands of twitter?

4. The Fight For The Fifth Screen (Fifth Screen!?) In Your Life

[FastCompany] Smartwatches, AR goggles, and more: There’s a mighty scramble afoot for your last sliver of attention. Is the start of ad-mageddon?

My Take: I kickstarted Pebble and I’m looking forward to see what apps are developed for it. I’m less excited about Google’s Project Glass, those glasses look odd and I’m not sure I want to experience the internet that way.

5. Cool App Update: Path

Path

[Gigom] The Instagram acquisition has pundits looking around for the next big startup that’s ripe for being gobbled up. The post argues why Path will remain independent.

My Take: I know not everyone likes Path, but I like it. It’s got a great UI and it’s a more intimate network. The author argues that Path doen’t have a distinctive feature that makes it stand out, and he’s right. What bugs me is the over-emphasis on feature-apps. I’ll have to write a separate post on this, but the gist is, well rounded apps are overlooked in favor of single function apps.

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5 Take-Aways From Day 2 @ #FCIF12

iamreff — Thu, 19 Apr 2012 16:29:48 +0000

Critical" src="http://www.refford.com/wp-content/uploads/2012/04/MLCI12_OverviewImage21-300x288.jpg" alt="Cool --> Critical" width="300" height="288" />

Cool --> Critical

5 Take-Aways From Day 2 @ #FCIF12

1. Personal Identity Management

Forrester Analyst Fatemeh Khatibloo wowed the audience by posting content that 3 attendees had posted to the internet. The information showed the attendees were interested in running, music, coffee and dogs. this display highlighted the challenges associated with protecting one’s data. In a super-classy move, Forrester made a donation in the honor of the three attendees to charities that support their interests.

Considering nearly all companies manage customer data, the question becomes ‘What can companies do to responsibly manage customer data?‘

Five Principles for managing Customer Data

Privacy
Security
Transparency
Portability
Economy

Companies that ignore Personal Identity Data Management are likely to…

Lose crucial access to customer data
Lose trust and loyalty
Incur fines as privacy and consumer rights regulation increases
Incur massive operational costs to correct data breaches

2. Using Marketing Technology to Drive Loyalty

Notice
Why does customer experience matter???? Because customers are in control.

Melissa Boxer of Oracle demonstrated that customers’ are in control. They have:

More choice – how when and where they want to engage
Higher expectations – customers expect recognition at every touch-point
More influence – peers influence decisions more than traditional marketing

3. Driving Competitive Advantage Through Science

Stephen Jalkut of Chartis, formerly known as AIG, provided an interesting data point:

Companies that have embraced Science have consistently outperformed the S&P

Science adds value across the spectrum of Chartis’ business:

Enabling – Traditional: loss models, data mining, visualization
Strategic – Sophisticated: price to value, customer lifetime value, client risk analysis, blending loss model techniques
True North – Transformative research: making the world a safer place, game theory in commercial sales, real options in claims

Science Teams Mission

Tier 1 – Reporting – what happened
Tier 2 – Forecasting – What might happen
Tier 3 – Predictive modeling – why is this happening
Tier 4 – Optimization – what is the best outcome

4. Taking Social Media from Cool to Critical

A session I looked forward to during the conference, Forrester Analyst Nate Elliott, challenged Marketers to connect their social media activities directly to your overall marketing plan. Why? If you don’t even the best social media marketing campaigns fail to provide value to the business. Worse, if a business relies too much on social channels at the expensive of other marketing channels, marketing’s overall success will suffer greatly.

Want an example?

Best Buy is learning that being really good at social media has not meant really good things for the company. They are shuttering 50 stores
Pepsi – skipped super bowl in favor of social media campaign. They had a very successful social campaign, more people voted on social good efforts than voted in the presidential campaign. HOWEVER, Pepsi ultimately lost market position.

Why do social media marketing campaigns fail?

Two reasons social media marketing fails

We treat social media as an island. The engagement has little to do with the marketing strategy. They don’t turn followers into customers.
We ask social to carry the weight of the world. Other, traditional marketing channels suffer.

So what should a brand do?

Important!
Treat social as a solution, not a problem!

Customers and prospects to through four stages in the ‘customer lifecycle’

How to Use Social Media in the Customer Lifecycle

Discover – Focus on reaching the right audience
Explore - Provide depth of information about products and services
Buy
Engage - Engage customers and prospects in their signaled interests

Choose the right social strategies to support each stage:

Reach - Depth - Engage

Focus on which channels offer which benefits to your marketing plan.

Social should be used to support each layer of your brand ecosystem

Social media on your own site supplies depth
- This aids exploration and pushes customers towards purchase
Public social media profiles offer engagement (Facebook)
- This engages existing customers and pushes them toward further discovery
Word of mouth creates reach

5. Emerging Media Showcase For Interactive Marketers

Forrester Analyst Elizabeth Shaw provided a suite of examples from some of the best agency uses of interactive marketing.

Why? Technology has invaded our lives

Consumers…

Have shorter attention spans
Are on more platforms and devices than ever before
Are reading less
Have more products and services to choose from
expect MORE

Marketers are using new technologies to:

Drive engagement
Target new audiences
Align their brand and products with innovation
Evolve with their consumer
Grow brand awareness
Test and learn
Create more immersive marketing experiences…

Here are my three favorite examples:

Razorfish 5D

A 5D platform connects digital devices such as kiosks, large-screen displays, tablets and personal smart phones to better attract consumers into the store, drive product engagement and arm store associates with ore contextualized digital tools

Razorfish Connected Retail Experience Platform (codename “5D”) from Razorfish – Emerging Experiences on Vimeo.

Adaptive Advertising: Immersive Labs

Software that can automatically determine: age, gender, attention time, and adapts content on digital sights automatically based on who is looking at the screen.

Immersive Labs – Adaptive Advertising Demo from Immersive Labs on Vimeo.

Augmented Reality: Olympus Camera

Brand Objectives: Generate consumer buzz and logins to the Olympus Camera website

A Demonstation of Olympus Pen Augmented Reality from edward boches on Vimeo.

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5 Take-Aways From Day 1 @ #FCIF12

iamreff — Thu, 19 Apr 2012 03:17:55 +0000

Critical" src="http://www.refford.com/wp-content/uploads/2012/04/MLCI12_OverviewImage21-300x288.jpg" alt="Cool --> Critical" width="300" height="288" />

Cool --> Critical

5 Take-Aways From Day 1 @ #FCIF12

and the one thing that was missing at Forrester Customer Intelligence Forum

1. Cool to Critical

I love the theme of the conference, from COOL to CRITICAL. That’s exactly what Marketing Technologists need to focus on. There’s too much focus on the new shiny bauble — what’s the next Instagram or Pinterest?!? Sure, it’s important to understand what new technologies and sites are coming to the forefront, they show us what new dynamics are coming to market, but these technologies are worthless, or even worse a distraction, if they are not connected to the core business and marketing strategies.

2. Brand Activation

There are 4 pillars of brand equity

Credibility
Leadership
Uniqueness
Relevance

But the pillars are crumbling from an active consumer who has high standards and is empowered by social media. To guide your brand you need three things.

3 things to guide your brand

1. Brand North Star

Your brand North Star guides your internal and external vision of the brand
North star has to be honest, strategic, inspirational, concise

2. Brand Map

Update your brand experience map:

Actions – How will our brand interact with the world
Products – Align and augment offerings with actions
Messages – shape and share the brand message

3. Brand Compass

Trusted – earn trust by guiding the brand to be more transparent and accountable
Remarkable – disrupt the market in a way that inspires people to talk about the brand
Unmistakable – become known as the one and only at what you do
Essential – become more irreplaceable in the lives of your customer

Cristina Bondolowski, Global brand manager for Coca-Cola, shared brand strategies on how it uses a message of hope and optimism to keep Coca-Cola at the top of the list of global brands. You want to see brand happiness? Check out this viral hit.

3. Customer Intelligence Landscape

Forrester Analyst Dave Frankland gave an update on the customer intelligence landscape and cajoled CI professionals to “do better”. CI needs to deliver more than analytics, the future is in contextual relevance. Dave covered three types of context.

Three context areas for customer intelligence:

Behavioral context - engagement, transactions, propensity
Business context -business drivers, customer value differentiation, yield management
Emotional context – sentiment, preference, perceived value

4. Using Social and Mobile to Drive B2B Customer Retention

Forrester Analyst Michael Greene shared insights into how B2B companies can use social and mobile to drive customer retention. I support the focus on customer retention because research shows social efforts don’t currently do a great job of gaining new clients, however, social/mobile can give your current customers a valuable touch point.

Some notes from the session:

39% use social platforms on their mobile phones
Many B2B marketers aren’t equipped to market to addressable customers
Expectations of a 14.4% CAGR in interactive marketing spending over the next 5 years
One of the challenges to executing social and mobile is they are often disconnected from the normal B2B process of driving leads to Sales, and that can be okay
Mobile’s value is consistent access. Customers are not always at their desk waiting to take our call. And even if they are at their desk, some don’t want to take the call.
Social gives marketers the ability to act like sales and account management teams by creating conversations with and between customers

5. Marketing Technology Roadmap

Forrester Analyst William Band discussed what a Marketing Technology roadmap is, why you need one and how it helps you. There were a ton of great information in this session. I loved the topic, but also useful is how to create a roadmap – something I only had a loose understanding of. Here’s how to create a roadmap:

How to create a roadmap:

Current environment
Industry trends
Marketing goals and metrics
Future vision – target state
Capabilities gaps
Significant changes/major programs
Create road maps at various levels
Dependencies and interconnections
Implications of actions and consequences of inaction
Business and financial implications

Notice
But something was missing – Content Strategy

A lot of Marketers I talk to are struggling with content strategy.

Content Strategy challenges:

How to optimize content for different segments?
How to organize content assets?
How to change traditional processes (print, ad, display, PR) and adapt to digital channels (social, mobile, interactive)?
How to measure content effectiveness?

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5 Marketing Technology stories you might have missed 4-14-12

iamreff — Sat, 14 Apr 2012 00:53:55 +0000

Marketing Technology 5

Marketing Technology Stories you might have missed

MT5 Edition: #33

Stories This Week: Measuring content marketing, lowered expectations for social media, a surprise about Instagram’s CEO, new LinkedIn features coming, new design for Google+.

1. How To Measure Content Marketing

[MarketingSherpa] A must read article. Yummy details inside.

Set a goal for every project
Track goals in three tiers: Creator, Manager, Director
Measure large programs with an index
Fill gaps and grab opportunities
Invest in tracking and analysis

My Take: I love this. You always see information about the importance of content marketing, but rarely do you seen such concrete, practical advice on metrics and measurement associated with content marketing. I also love the idea of measuring ROI as “Return on Interesting.”

2. To Succeed In Social Media, Lower Your Expectations

[Forrester] The point Forrester analyst Nate Elliott is making is social media has to evolve beyond a shiny thing that you know you need to do, but you’re not sure why. Social media is most effective when used in conjunction with other digital marketing efforts along with traditional marketing tactics including Advertising, print and PR.

My Take: I’m lucky enough to be attending the Forrester Marketing Conference where I’ll get to hear Nate speak on the topic. If you’re attending, please say “hi”. Follow Nate Elliott on twitter.

3. Instagram’s founder had no programming training. He’s a marketer who learned to code by night.

[TheNextWeb] Read the story of how Instagram’s CEO Kevin Systrom achieved such great success without ever receiving formal engineering training.

My Take: If you’re a marketer, follow Kevin’s lead. You don’t need a web developer to build the app or site of your dreams. Check out my coverage of the SxSWi panel for more tips on getting started: Learn To Code and Make the Software You Want.

4. LinkedIn Rolls Out New Targeted Follower Tools For Marketers

[BusinessInsider] LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: “Targeted Updates” and “Follower Statistics.”

My Take: LinkedIn’s social capabilities have been so limited, it’s good to see investments in the social media marketing targeting and analytics.

5. Google+ Redesign: Here’s What’s New

[Mashable] Google’s social network got a redesign on Wednesday that makes it prettier and easier to navigate.

My Take: The new look is cleaner and more sophisticated. However, it’s for nothing. Until Google releases an API that developers can use that will allow users to share updates (Instagram photos, Foursquare checkins, etc.), Google+ isn’t going to take off. Once people can post from their favorite social management platform (Hootsuite, Tweetdeck), Google+ will be a true competitor to Twitter

Songza - music curated by experts

Cool App/Site tip of the Week

Check out Songza.

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Pebble: E-Paper Watch for iPhone and Android

iamreff — Thu, 12 Apr 2012 12:52:14 +0000

Pebble: E-Paper Watch for iPhone and Android

Today I backed my first kickstarter project. It wasn’t an altruistic investment, they are building an awesome device.

One of the things I’ve always wanted was the ability to manage my smartphone from my wrist. For the most part, previous computer wrist watches have been ugly monstrosities, with very little to offer (calculator anyone?). The real computing power is in your smartphone and what you need on your wrist is a second screen to control your smartphone.

Take a look at the Pepple Kickstarter project. You’ll see the watch allows you the functions of a fancy sports watch with the ability to manage the apps on your smartphone. They’re also releasing a SDK (software development kit) that hopefully will generate new apps. First signs look good because the developers package already sold out.

You can get your own Pebble at their Kickstarter page.

Update: They added support for ifttt, I’m over the moon!

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Marketing Technology

5 Marketing Technology stories you might have missed 5-12-12

Marketing Technology Stories you might have missed

1. Google+ Hangouts On Air: broadcast your conversation to the world

2. Are Smart Phones Spreading Faster than Any Technology in Human History?

3. What Are The Most Valuable Inbound Lead Sources?

4. Engaging Your Ultra-Connected Customers

5. Mother’s Day: 10 Digital Gifts for Last-Minute Shoppers

5 Marketing Technology stories you might have missed 5-5-12

Marketing Technology Stories you might have missed

1. Target, Unhappy With Being an Amazon Showroom, Will Stop Selling Kindles

2. Dropbox, Google Drive, SkyDrive or…

3. Who Googled You? This Website Knows

4. Android Is Either “Winning” Because Apple Is Letting It, Or Losing

5. Why You Need A Mobile First Approach NOW

Clickilicious – Top Clicks in April

5 Marketing Technology stories you might have missed 4-28-12

Marketing Technology Stories you might have missed

1. Why Twitter Is Bigger Than You Think

2. Marketers Leverage a Mix of Tools and Tactics

3. Five Companies Turning Your Data Into Dollars

4. Introducing Google Drive

5. Kickstarter’s Dark Side

Regulated Social

Regulated Social

5 Marketing Technology stories you might have missed 4-21-12

Marketing Technology Stories you might have missed

1. Pew: 65% of Experts Say Most People Will Adopt Mobile Payments By 2020

2. Klout Launches Brand Pages To Help Companies Engage Influencers

3. It’s Not About Instagram — It’s About Mobile

4. The Fight For The Fifth Screen (Fifth Screen!?) In Your Life

5. Cool App Update: Path Path

5 Take-Aways From Day 2 @ #FCIF12

5 Take-Aways From Day 2 @ #FCIF12

1. Personal Identity Management

Five Principles for managing Customer Data

2. Using Marketing Technology to Drive Loyalty

NoticeWhy does customer experience matter???? Because customers are in control.

3. Driving Competitive Advantage Through Science

Science adds value across the spectrum of Chartis’ business:

Science Teams Mission

4. Taking Social Media from Cool to Critical

Two reasons social media marketing fails

Important!Treat social as a solution, not a problem!

How to Use Social Media in the Customer Lifecycle

Social should be used to support each layer of your brand ecosystem

5. Emerging Media Showcase For Interactive Marketers

Consumers…

Marketers are using new technologies to:

Razorfish 5D

Adaptive Advertising: Immersive Labs

Augmented Reality: Olympus Camera

5 Take-Aways From Day 1 @ #FCIF12

5 Take-Aways From Day 1 @ #FCIF12

and the one thing that was missing at Forrester Customer Intelligence Forum

1. Cool to Critical

2. Brand Activation

3 things to guide your brand

1. Brand North Star

2. Brand Map

3. Brand Compass

3. Customer Intelligence Landscape

Three context areas for customer intelligence:

4. Using Social and Mobile to Drive B2B Customer Retention

Some notes from the session:

5. Marketing Technology Roadmap

How to create a roadmap:

NoticeBut something was missing – Content Strategy

Content Strategy challenges:

5 Marketing Technology stories you might have missed 4-14-12

Marketing Technology Stories you might have missed

1. How To Measure Content Marketing

2. To Succeed In Social Media, Lower Your Expectations

3. Instagram’s founder had no programming training. He’s a marketer who learned to code by night.

4. LinkedIn Rolls Out New Targeted Follower Tools For Marketers

5. Google+ Redesign: Here’s What’s New

Cool App/Site tip of the Week

Pebble: E-Paper Watch for iPhone and Android

Pebble: E-Paper Watch for iPhone and Android

5. Cool App Update: Path

Path

Notice
Why does customer experience matter???? Because customers are in control.

Important!
Treat social as a solution, not a problem!

Notice
But something was missing – Content Strategy