The Social Media Anxiety Epidemic

2010 April 22

In the past two months I’ve seen an anxeity at both technical and marketing conferences.  Many attendees share a similar affliction – Social Media Anxiety.  People fear that they are behind the social media curve.  They fear their competitors are ahead of them and that they are in “catch up” mode.  Conference dinner discussions continue to center on, “what is your social media strategy?” 

While we may be at different levels of social media awareness, no one has a lock on “what to do” – things are moving too fast.  Social media continues to morph and we’re all in catch up mode – always.  New technology keeps popping up and we continue to evaluate and make go/no-go decisions.  For example, how many people have figured out how to leverage Foursquare/Gowalla/Yelp for their brand?

Don’t freak.  Don’t fear. Do…

  1. Define your social media goals focusing on listening and message
  2. Put together your social media team
  3. Define your strategy
  4. Try, test and measure
  5. Keep adapting

spiral staircase

2010 March 16

My friend n*wrote a great  post recently about how he’s worked tremendously hard over the past year to start a new career.  While his new career is rewarding (and humbling) he finds himself, one year later, confronting some of the same challenges that led him to embark on a new path a year ago. 

How many times do we try new things only to find ourselves in a marginally better situation?   To be clear the new situation is better, but often not dramatically so.  Myself, I’ve dedicated mounds of cash and thousands of hours in the last two years furthering my education.  As a result, I’ve gotten a new job (which I love!) but I’m still propelled and anchored by who I am.  No better, no worse. 

We aim high, perhaps fall a little short.  Then we take our sights and aim high again.  It’s the American way.  Is this a profound truth?  Or an excuse for a fourth place finish?

Through these confusing thoughts, an image started to come into mind.  Those of us who are motivated to change, to be something new and better, are climbing a spiral staircase.  We’re taking these steps looking to find our way upward to the new and the better.  As we climb, we sometimes rest and take stock of our progress.  We look back down we see that we’re still really not much farther than we were.  In fact we may have walked in a circle, but it’s not a circle – it’s a spiral.  Our fantastic flights often don’t take us to new places but to new and better versions of today. 

So I’ll continue reading books like this and this and I’ll keep climbing.  As for n*, you should eat his food – it’s damn fine cuisine.

Portal sourcing diagram

2010 March 9

Lots of discussion on the cloud and open source (liferay), here’s how I’m seeing the tradeoffs this morning.  Please critique in your comments.

Tweeting/blogging from Gartner PCC

2010 March 5
by Reff

Just a heads up that I will be at Gartners Portals, Content & Collaboration Summit in lovely downtown Baltimore.

You’re welcome to follow my tweets live.

If the mood strikes, I may also ustream.

If you’re there too let’s collaborate on a pint of beer.

Linchpin – MATTER

2010 February 19
by Reff
I’ve just started reading Seth Godin’s Linchpin.  Not sure how I feel about the book yet.  I like the concepts, but I don’t feel “boxed in” the way his audience is supposedly feel’s so I’m not certain the book will resonate with me as strongly.  One thing that I LOVE is the inside cover art.  The moment I saw it I knew it I had to share it.  I love the attention to detail.  I love the craftmenship.   I love the originality.  I love the humanity…..so I decided to take a picture.  Only then did I see it’s hidden message, “MATTER”.  Fantastic!
 

linchpin book cover inside art