In the past two months I’ve seen an anxeity at both technical and marketing conferences. Many attendees share a similar affliction – Social Media Anxiety. People fear that they are behind the social media curve. They fear their competitors are ahead of them and that they are in “catch up” mode. Conference dinner discussions continue to center on, “what is your social media strategy?”
While we may be at different levels of social media awareness, no one has a lock on “what to do” – things are moving too fast. Social media continues to morph and we’re all in catch up mode – always. New technology keeps popping up and we continue to evaluate and make go/no-go decisions. For example, how many people have figured out how to leverage Foursquare/Gowalla/Yelp for their brand?
Don’t freak. Don’t fear. Do…
- Define your social media goals focusing on listening and message
- Put together your social media team
- Define your strategy
- Try, test and measure
- Keep adapting
My friend n*wrote a great post recently about how he’s worked tremendously hard over the past year to start a new career.
While his new career is rewarding (and humbling) he finds himself, one year later, confronting some of the same challenges that led him to embark on a new path a year ago.
How many times do we try new things only to find ourselves in a marginally better situation? To be clear the new situation is better, but often not dramatically so. Myself, I’ve dedicated mounds of cash and thousands of hours in the last two years furthering my education. As a result, I’ve gotten a new job (which I love!) but I’m still propelled and anchored by who I am. No better, no worse.
We aim high, perhaps fall a little short. Then we take our sights and aim high again. It’s the American way. Is this a profound truth? Or an excuse for a fourth place finish?
Through these confusing thoughts, an image started to come into mind. Those of us who are motivated to change, to be something new and better, are climbing a spiral staircase. We’re taking these steps looking to find our way upward to the new and the better. As we climb, we sometimes rest and take stock of our progress. We look back down we see that we’re still really not much farther than we were. In fact we may have walked in a circle, but it’s not a circle – it’s a spiral. Our fantastic flights often don’t take us to new places but to new and better versions of today.
So I’ll continue reading books like this and this and I’ll keep climbing. As for n*, you should eat his food – it’s damn fine cuisine.
Just a heads up that I will be at Gartners Portals, Content & Collaboration Summit in lovely downtown Baltimore.
You’re welcome to follow my tweets live.
If the mood strikes, I may also ustream.
If you’re there too let’s collaborate on a pint of beer.

