Marketing Technology 5

5 Marketing Technology stories you might have missed 2-4-12

This weeks stories: Pinterst blows up, desk.com, Twitter engagement increase, email effectiveness, and social picks a president?

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Marketing Technology 5

5 Marketing Technology stories you might have missed 1-28-12

This weeks stories:50 tools you should know, CMAD3, Showrooming, Google consolidates its privacy policy and opens to teens.

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Marketing Technology 5

5 Marketing Technology stories you might have missed 1-21-12

This week’s stories: new apps for Facebook open graph, dead SOPA, Google includes social in SERP, paid search in B2B, and social ROI.

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Marketing Technology 5

5 CES Products That Caught My Eye

This week I’m bypassing a lot of good news (Google+ into SERP for example) to focus on 5 CES products that caught my eye.

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life balance

2012 New Years Resolution: Family

3 Process For Making New Years Resolutions
1. Review priorities
2. Compare time spent against priorities
3. Decide what to: Keep doing, Stop doing, Start doing

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Marketing Technology 5

5 Marketing Technology stories you might have missed 1-7-12

Spotify unlimited streaming no longer free, Ultrabooks are fake technology, huge Google+ growth, Klout picks up $30mm and learn to code.

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Buffer App

How I use Bufferapp

How to get the most out of buffer app for scheduling and analyzing tweets.

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5 Marketing Technology stories you might have missed 2-4-12 5 Marketing Technology stories you might have missed 1-28-12 5 Marketing Technology stories you might have missed 1-21-12 5 CES Products That Caught My Eye 2012 New Years Resolution: Family 5 Marketing Technology stories you might have missed 1-7-12 How I use Bufferapp

Nov
10

Driving Business Value Through Social within Financial and Regulated Environments

Categories:

by iamreff

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enjoying the live blog? pay it forward with a $5 donation to Movember

Social Media Breakfast 25 #SMB25

Driving Business Value Through Social within Financial and Regulated Environments – 11/11/11

** LIVE BLOG (it’s over now) **

_

10.44

Wrapping up a great morning at #SMB25. Great content and a super turnout.  Happy tweeting.

10.27

mpace101 #smb25 social #Custserv can be incredibly scalable – our soc costs about 1/6 of phone channel & 1/3 of email/chat

10.26

iamreff @PamelaWella @JeneDowd @RShevlin @KarenLicker –> Panelists are doing a great job at showing challenges and how to overcome

10.18

JamesonBull Ignoring social media scalability creates major operational risks.- @pamelawella Amen.

10.14

jimstorer I’m a Skillful Spender. What about you? Take the @CitizensBank Money Personality Test to find out! http://t.co/ULZUSuLF

10.13

Belbey When deploying social: figure out what your clients want, educate top of the house

10.08

Good Value

Marketing – campaign and product support, drive traffic to website and multiple busines lines

Customer service/proactive response - customer service outreach, solve problems, provide information

Corporate affairs – philanthropy, sponsorships, events, awards, reputation management

Organizational intelligence – customer sentiment, early warning signs, competitive intelligence

Risk Management - process validation, ongoing refinement and risk identification

10.05

EMI_mktg4Sales #smb25 @citizensbank Rosenthal: importance of long-term vision, planning for budget, staff as community grows

10.02

Cymfony RT @Belbey: Systematic review and mitigation of risk yielded successful deployment of social at Citizens

10.00

Considerations

  1. access/user credentials standards
  2. protocols for posting
  3. archiving requirements
  4. messaging standards
  5. content creation processes
  6. content approval processes/compliance
  7. crisis management processes
  8. vendor standards/info security
  9. disclosures/disclaimers
  10. anticipating growth rates, budgetary, staffing needs

09.55

Risks

  1. Branding
  2. Launch Plan/Marketing
  3. Tools & Tech
  4. Policies
  5. Customer Service
  6. Content
  7. Measurement & Reporting
  8. Training

09.54

Amen! “@vargasl: Good to see Citizens excited abt socmed…Reg industries are not boring, but exciting and full of opportunity. #smb25“

09.53

JamesonBull #smb25 Being boring is only an obstacle if you let it be. Hire interesting people. Create interesting content.

09.53

Social Media value proposition

  • Commerce
  • Brand
  • Innovation

09.52

DougH Citizens: much planning bf launching sm- internal selling, strategy planning & getting all pieces in place 1dt. Smart

09.49

tamadear Interesting:?Citizens started with a listening program, competitive analysis, and 3rd party risk assessment before starting in SM.

09.48

3 out of 4 speakers at #smb25 re: social media and financial services are women. Cool!

 

09.47

goodridge “Banking is not Boring”- preach it @pamelawella!

09.47

Great job by Jen Dowd. Now on stage Pamela Rosenthal @PamelaWella of Citizens

09.44

If you’re enjoying this live blog feed, you can say thanks by dropping a “fiver” and helping me kill cancer http://mobro.co/iamreff

09.39

dave03vt Jennifer Dowd: In social age, FAs need to be prepared: new clients have already done research on them and how to reach their goals.

09.38

dmeiselman You need a strategy before policies – ok I’ll buy that…

09.37

SMB attendees are welcomed to join @MoTeamBoston at #MoBeer http://conta.cc/DSOB11 this Wed. (charity beer tasting w/ @JacksAbby)

09.34

Taking the stage MFS’s Jen Dowd @JenEDowd

09.33

Cymfony Banks should build social program first, then define the policy.

09.33

Cymfony 1st step in building an effective social program for banks: start listening to what customers are saying about you. -@karenlicker

09.30

Core web and social integration

Best in class:

  1. social bookmarks on site
  2. interstitial splash page covers compliance, policy, faqs
  3. click thru to social network

09.28

Social media lessons learned

  • make it easy
  • one owner
  • team of 4: IT, Marketing, Ops +1 (small business or HR perhaps)
  • strategy
  • policy if you must

09.21

fairminder #smb25 60% of Boomers are using social media to talk about their horrible banking experience. Banks not listening. Many will switch.

09.21

Belbey . @karenlicker customers are complaining on social & being ignored. If no one responds, they will shift to another bank #SMB25

09.20

What’s holding banks back?

  • Fear
    • regulatory requirements
    • sensitive info using 3rd party
    • outbound vs inbound communication
    • ownership
  • Bankers are boring – culture
  • Strategy
  • Policy

09.17

leanneclc Good stuff coming out of #smb25 -social collaboration btw cuts serv, marketing is goal< +talent recruiting/retention I believe

09.17

megtripp 17% of my fellow Gen Xers use social media for banking. 21% of Gen Y. 100% of the Tripp family.

09.16

dave03vt Karen Licker: From the consumer side, why banks need to be in sm, get over the reg issues & remember that sm is not an end to itself.

09.16

Karen is mythbusting the myth that “banks don’t use social media”

09.12

Awesome start by Ron Shevlin. Now on stage Karen Licker @KarenLicker

09.11

Cymfony Take social as an opportunity to expand knowledge base for support reps and employee training: what questions are customers asking?

09.10

Why integrate social media?

  • increased marketing effectiveness/efficiency:
    • customer advocacy
    • active engagement
    • sense-and-respond
  • increase service effectiveness/efficiency
    • reduced call volume
    • expanded knowledge base
    • improved employee training

 

09.09

fairminder #smb25 integrate your social with other marketing efforts. Collaborative support reveals engagement.

09.06

fairminder #smb25 credit unions seem to be more active and effective than banks at using social media

09.05

Integrating social media

  • influencing preferences
  • collaborative support
  • social saving

 

09.05

@BostonTweetUp: TONIGHT: 7:30pm Social Media Breakfast…for dinner* #SMB4d hosted by @RobertCollins @baznet http://t.co/RC8ZFi2V #SMB25

09.04

Belbey Shevlin @aitegroup Finsvs future goals: reduce costs, increase revenues

09.01

Belbey Shelvin @aitegroup Finsvs common goals: engage w customers, drive brand awareness, increase brand affinity

09.00

DougH Aite study: 37% of Fin Inst’s on Facebook, more than any channel– so, why FB? hmm

08.58

Over 100 people here this morning! In his opening remarks, Robert Collins reflected on how the community has grown so strong

08.57

Four Challenges:

What: FIs don’t know what to say in social media

When: FIs don’t know when to say it

How: FIs don’t know how to say it

Where: FIs don’t know where to say it

 

08.56

Special thanks to Social Media Breakfast sponsor – Socialware!

08.55

Ron Shevlin (@RShevlin) on stage now…

08.30

blog testing 1.2.1.2

20.38

Twitter IDs for #SMB25 panel

Pamela Rosenthal @PamelaWella

Jennifer Dowd @JeneDowd

Ron Shevlin @RShevlin

Karen Licker @KarenLicker

Tim Walker @Twalk

19.23

#SMB25 attendees are welcomed to register for #MoBeer. Together we can kill cancer (while tasting beer from @JacksAbby!) http://conta.cc/DSOB11

15.44

timestamp check

15.43

@iamreff will be live blogging #SMB25

-

Presenters:

Moderator:

Sponsor:

 

Socialware Users Group

 

 

Organizer:

 

 

 

 

 

 

 

Event Page

 

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Nov
05

5 Marketing Technology stories you might have missed 11-5-11

Categories:

by iamreff

Here are 5 Marketing Technology stories you might have missed. Hot Topics this week:mobile app dev, GoMo, Mom’s rule and integrating email and social.

1. Report: iOS and Android apps fighting for retention, not discovery

[link] Great report on the state of mobile app development.

In summary:

  1. Android is catching up to iOS in terms of quantity of apps
  2. The number of monthly downloads has quadrupled in a year
  3. Retention is replacing app discovery as the number 1 problem

My Take: No surprise – quality content still wins. Mobile app developers can pay their way to a high ranking in app stores, but if the app doesn’t kill, it will quickly drop in the rankings.

2. How To Go Mobile with Google

[link] Google launched a microsite that helps companies mobilize their website

  1. provides free tools: in this case it rates your current website’s look/feel and functionality
  2. provides free advice: why site mobility matters
  3. It provides a clear call to action: companies that you can work with to mobilize your site

My Take: Why did Google do this? Perhaps it has a revenue sharing agreement with the companies that it provides but I imagine that will be peanuts to Google. I suspect the real reason is the lack of mobile sites will impede Google’s future ability to sell mobile ad space. HowToGoMo.com helps fill that gap.

3. Mom’s Rule

Getting to Know (and Like) the Social Mom

[link] This Nielsen report shows the purchasing power of social moms. They are much more likely to share product experiences online.

Mom Bloggers, A Force To Be Reckoned With

[link] This Scarborough report shows that Mommy bloggers are “Not just media users, they’re media makers”

My Take: These articles, along with being married to a mom that works in this space, highlights the influence power of social moms. They have a strong voice, they’re super-social and well organized. Smart brands already know this and include them in their social campaigns.

4. Interactive Email: 6 tactics to leverage the influence of social reinforcement

[link] Marketing Sherpa provides great detail on how to integrate social into your traditional email marketing campaigns.

My Take: I suspect Marketers are realizing email and social aren’t “either / or” propositions. Figuring out how to integrate traditional and social marketing is key and you’ve got to love this level of detail.

5. Google Revamps AdWords Location Targeting Tool

[link] Google is integrating Google Maps with AdWords. The first of these changes provides a graphical interface and more information such as reach.

My Take: PPC isn’t my thing, I suspect this is a minor update. It is also consist with the general theme of product integration and rationalization Google has undertaken.

GoMo is an initiative that aims to help businesses build mobile-friendly websites. And, in an era when three mobile devices are activated for every baby born on earth, GoMo couldn’t be timelier.

Consider these facts:

  • Web searches from mobile devices have increased 400% in the last two years.
  • Soon, more people will access the web from a mobile device than desktop computers.
  • Businesses can increase consumer engagement up to 85% with a mobile-optimized website.

But in spite of these compelling statistics, only 36% of American businesses have mobile friendly sites. Everyone else is missing out on a huge opportunity to reach customers in a new and very personal way.

As advertising professionals, this is exactly the kind of opportunity we should jump on. A campaign without a mobile strategy is really just not a complete campaign anymore. This is as rich and as crucial a field to be playing in as the internet itself was 15 years ago, and the time to do it is now.

And that’s where GoMo comes in. Visit the case study section of GoMo to learn more about how consumers use mobile and understand best practices for mobile sites. You can even run your site through the GoMoMeter for a personalized report on how to get mobile-friendly.  Get smart about mobile, and get ready for a revolution in digital creative.

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Nov
01

What did you miss? Location Based Services Wrap

Categories:

by iamreff

Location Based Services Wrap

For the first time I focused my efforts on studying one specific Marketing Technology topic. During October nearly all posts were focused on “Location Based Services.”  This month I’ll be focusing my efforts on Movember and giving myself the freedom to write on any Marketing Technology topic. In December I’ll be focusing on blogging technology so stay tuned for that.

LBS questions for Marketers:

  1. What is the most important thing Marketers should know about LBS?
  2. What does it take to execute a LBS strategy correctly?
  3. What are the best practices for integrating LBS into a campaign?
  4. Examples of brands using LBS well?
  5. Daily deal sites vs LBS check-in – which is right for me?

Special thanks to the following for their special efforts and contributions:

In case you missed it, here are the LBS posts from October 2011:

  1. Oct Poll: What LBS check-in apps do you use? Top vote getters: Foursquare, Forecast and Untappd. My audience definitely skews towards  early adopter.

  2. Location Based Services Infographic Review

  3. Location Based Services – Every Move You Make

  4. Q&A with John Vajda of Untappd

  5. 12 Location Based Services news stories you don’t want to miss

  6. In Depth: LBS whitepaper from Mobile Marketing Association

  7. Q&A With The Authors of Location Based Marketing for Dummies

  8. Roamz: where LBS data comes to you

  9. In Depth: Location Based Services – Mobile Apps

  10. Bridging The Gap – Multi-channel Location Based Marketing

  11. Location Based Services Ecosystem | The Big Picture

Photo credit: Joe Logon

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Oct
29

5 Marketing Technology stories you might have missed 10-29-11

Categories:

by iamreff

Here are 5 Marketing Technology stories you might have missed. This week: impact of iOS5 on publishers, using email to drive WOM, and a double dose of social tactics.

1. Condé Nast digital subs soar 268% after iPad gets Newsstand

[link] Magazine publisher is attributing jump in subscriptions to iOS5 upgrade and addition of magazine reading app ‘Newstand”

MY TAKE: Newstand could become the iTunes store of magazines – that’s essentially what it is.  The ease of use and home screen prominence is driving eyeballs and revenue.  I’m currently interested in digital publishing companies like YuDu which can publish to iPad apps AND Newstand.

2. Word-of-Mouth: Email tactics power referral program with 111% ROI

[link] Case study of how a B2B company increased business by creating a powerful referral platform.

MY TAKE: A lot of B2B marketers I talk to seem flummoxed over how to activate current brand advocates and drive new business. This case study shows that is possible. Providing simple tools and mechanisms for current customers is the key. Have a compelling offer and KEEP IT SIMPLE.

3. When Consumers Tweet Complaints, Should Brands Respond?

[link] 50% of consumers expect a response from brands on twitter, yet only a third of complaints are answered.

MY TAKE: If your customer complaint phone rings, do you answer it? Why would twitter be any different?

4. Social Media Marketing: 9 tactics for B2B social channel advertising

[link] Interesting review of Advertising tactics based on Forrester research and social media consultant Jay Baer

MY TAKE: Worth a read if you don’t spend much time connecting social media tactics with ad spends.

5. Popular Social Media tactics

[link] Article refers to a study showing that marketers want to use more meaningful metrics to measure social media tactics success, yet such metrics are difficult to nail down if the data and appropriate attribution mechanisms aren’t in place.

MY TAKE: Truly surprised that exclusive content is used so broadly. Otherwise the tactics focus on integration and social promotion which is pretty straight forward. I wonder if respondents are doing things like creating blog posts from whitepapers and the like.

 

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Oct
27

Location Based Services Ecosystem | The Big Picture

Categories:

by iamreff

Location Based Services Ecosystem | The Big Picture

The graphic below separates LBS data into three buckets:

  1. Static / Traditional
  2. On The Go – Mobility
  3. Analytics & Transactions
I like the breakdown because it helps me think about how the vendors are playing the the space. Of course at the same time we know that as useful as this model is, it’s not perfect. For example Roamz analyzes local content and informs the user of local activities – it starts at layer 5 and then jumps to the top. See the full post here.
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