Feb
22
- My recent forays into the role of early adoptors on innovation uncovered a gem. In 1999 Tom Creed of St. John University entitled Confessions of an Eary Adopter. Review these 7 steps, do you need an Innovation Intervention? 7 Symptoms of Early Adoption Syndrome Symptom #1 – lack of impulse control in the presence of new …
Feb
14
I’ve been thinking about Early Adopters lately. I think I’m an EA and reviewing the definition solidifies my thinking. I am generally aware of and interested in new technology, but not all types. I don’t care much about new technology in home theater, tools, sports gear, photography, etc. I pretty much just stick to computer …
Feb
07
Lately, I’ve been thinking about innovation and the role of early adopters. Survey after survey of exectutives describes “innovation” as a priorty for moving their business forward and providing value to their shareholders. Yet instilling an innovative culture seems to be a difficult task. A company is made of humans that will have some proclivity …
Dec
13
Recently I was having lunch with a colleague and we discussed “What is a Marketing Technologist?” (Other topics: why are companies inventing this position? What does a Marketing Technologist do? How does one land such a job?) What is a Marketing Technologist? Let’s start with some typical responsibilities of the position. Responsibilities: Evaluate new technologies as …
Nov
22
In the first post in this series we considered what Marketing doesn’t know about IT. In the second post we looked at the flip side. In the third post we looked at the similarities between the two departments. In the final post we looked at why these two are bound at the hip. This is a BONUS post, what can IT & Marketing do together?