Oct
08
Here are 5 Marketing Technology stories you might have missed. This week: iPhone 5, LinkedIn Company pages, Google+ business profiles, smartphones and SMS campaigns. 1. This is Why Apple Didn’t Announce The iPhone 5 [link] It’s the hardware silly. It appears Apple wants the iPhone 5 to support 4G network speeds. The current available 4G …
Sep
12
Most think of LinkedIn as a way to promote yourself, but actually it’s a flexible tool that also allows you to promote your brand or company too. In this Double LP set (ahem – two post series), I’ll show how you can use LinkedIn “apps” and “sections” to do just that. So Let’s Rock it! …
Sep
06
Where does Digital & Traditional Marketing intersect? Probably one of the biggest areas of confusion for marketers working to understand digital marketing is “how does digital marketing fit in with traditional marketing?“ Actually the questions don’t come that way they sound more like: Do we need a Facebook page? Does social media mean we should …
Apr
22
In the past two months I’ve seen an anxeity at both technical and marketing conferences. Many attendees share a similar affliction – Social Media Anxiety. People fear that they are behind the social media curve. They fear their competitors are ahead of them and that they are in “catch up” mode. Conference dinner discussions continue to center on, …