Sep
06
Where does Digital & Traditional Marketing intersect? Probably one of the biggest areas of confusion for marketers working to understand digital marketing is “how does digital marketing fit in with traditional marketing?“ Actually the questions don’t come that way they sound more like: Do we need a Facebook page? Does social media mean we should …
Aug
29
So what is Marketing Technology? I certainly talk about a lot it but frankly I’m hard pressed to define it. Let’s look at some of the groundwork that’s been laid. Mr. Chief Marketing Technologist – Scott Brinker Scott Brinker does yeomen work writing about the role of a marketing technologist. As reported Scott says a …
Jul
12
social Splinternet discussion
Jun
28
social Splinternet discussion
Jun
14
[View the story "Customer Loyalty Tweet Jam" on Storify]