Yoda says: "What is up with you advertising type peoples? You are irritating the crap out of me!"

Yes! Yoda is back for another segment of "Yoda Says." This time, our beloved Jedi master is railing against stupid brand names and logos and a really stupid tagline.

I walk by this newly renovated office space/retail shoppes, damn near everyday. Newbry. On Newbury Street in the heart of downtown, swampy Dagobah. ---Newbry--- Isn't that cool how you can drop a vowel to make a word cooler than cool?

Equally irritating is the new EMS logo. "estrn mntn sprts" for Eastern Mountain Sports.

My feelings regarding these abominations are best summed up by "What's Her Face", in Teen Girl Squad episode #10, when she says, "Taking the vowels out of words doesn't always make them cool."

Lastly, and this one really bugs me - I see these ads everyday waiting for the commuter train (I mean X-wing fighter) on the way to work: "Say Aloha to ATM fees". Wow. Am I saying "Goodbye"? Am I saying "Hello to ATM fees"? And shouldn't it be clear. Wouldn't clarity be an important part of getting a message through? But hey that's just me, what do I know? I'm not a fancy-pants advertiser, I'm just the last bastion of a force which binds all living creatures together and fights back the evil of a never ending darkness - what would I know about advertising?

Well that's it. So, until next time, "LTR SCKRS!"